We Break Down One Supplement Brand Email Every Day

See exactly where supplement brands lose revenue in email — and what to do about it in yours.

Latest Issues

Wellbeing Nutrition said "dear" to every new subscriber.

Jul 13, 2026

That's not a welcome, that's a warning.

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Two welcome emails, two discount codes.

Jul 6, 2026

One confused buyer.

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The 9-minute delay killing Live Conscious's signups.

Jun 29, 2026

I timed it. Here's what's broken.

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Ketone-IQ's winner email has one big problem

Jun 22, 2026

One Klaviyo fix. One day. Done.

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Ancestral's SMS flow is failing first-time buyers

Jun 15, 2026

The pop-up made a promise the text never kept.

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What's New with Email?

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